Noveon, Inc., has changed its name to Lubrizol Advanced Materials, Inc. The name change is part of The Lubrizol Corporation’s one-company, one vision initiative, designed to create a common identity for corporation and its subsidiaries. The one-company initiative provides the opportunity to build on Lubrizol’s collective strengths to take innovation to the next level, with technology, know-how and even stronger global infrastructure. Also effective with the one-company initiative, the na...